As Kekst and CNC merged, the new brand needed to unite Kekst’s legacy of strategic expertise with CNC’s digital and data-driven edge. We helped articulate this through the positioning “Globally Connected Thinking,” aligning their global-local strength into a single identity. The refreshed brand system combined bold visuals, a unified logo, and a narrative that instilled internal confidence and established Kekst CNC as a leading force in global strategic communications.